RM97 (Normal Price: RM197) 

WORQ Co-Working Space

A strategy-driven digital marketing workshop that reveals how the best marketers do digital marketing. This workshop gives you actionable guides to become a digital marketer. 

Start A Digital Marketing Career

Unit 3A-01A, Glo Damansara, 699, Jalan Damansara, Taman Tun Dr Ismail,
60000 Kuala Lumpur

17th May   |    7:30PM - 9:30PM

A Clean Look at Digital Marketing

Digital marketing is a wide topic. That ‘Facebook marketer’ who advised you to spend RM3000 on Facebook ads, doesn’t really understand digital marketing. 

Digital marketing is not just Facebook or Google SEO. It’s more than that. 

Take for example, a music school looking to market its music courses. 

What would be a great digital strategy? The ‘Facebook marketer’ would say Facebook! The Google search expert would say rank on Google. 

How would you do it as a digital marketer?

Let’s say our ideal audience is a 28-year old male. A working professional who likes the idea of playing drums (to release stress) after work.

(Let’s call him Mark)

How To Target Your Ideal Audience

Mark just got off work at 6PM, after a long tiring day. On the way home, he checked out Facebook on his phone to see what his friends are up to. Interestingly he sees a video of a friend, playing drums. 

Later that night, Mark turns on his laptop and did a Google search for “drum school in KL”. He visited 3 - 4 websites that appeared on the search page and look at their prices.

Mark eventually got tired of searching and went to watch TV instead. Before he slept, Mark browsed Instagram for a good 10 minutes. 

The next day, Mark has forgotten about his drum school searching. He went on to work as usual.

When it was time to go home, he again browsed Facebook on his smartphone. Interestingly, this time, he sees an ad, offering him a free session to a drum class. All he needed to do, was to put in his name, contact number and the music school will call him.

Mark submits his contact information and immediately gets a message invitation sent to him. And the rest, they say is history…

What did you notice from the story above?

You’ll notice that Mark's habits are similar to most. He uses not one, but multiple platforms, being a potential customer to a music school. 

But here are some ‘marketing details’ to notice:

  1. Mark initially stumbled upon the idea on Facebook. (Consideration stage)
  2. He went into the exploration stage, by searching for some music schools. 
  3. Like most, he wasn’t convinced to join ANY music school straightaway. 
  4. He took action on an ad, because there was a compelling offer. 

Imagine yourself as the music school owner. How would you acquire a customer like Mark? 

Definitely not with Facebook alone. 

In fact it’s a combination of digital marketing practices & platforms; Facebook, Google SEO, retargeting ads, copywriting, lead capture and more. 

To be an effective digital marketer, you need to understand the complete digital landscape. 

This is what this workshop is about. You’ll learn techniques and strategies to run an effective digital marketing campaign for a business or brand. 

How Digital Marketing Really Works

What You Will Learn In This Workshop

Digital Marketing Quickstart

Learn essential digital marketing techniques that covers few platforms (including Google, Facebook, Youtube & email marketing), that you can use immediately.

Hands-on practical. Less talk, real action.

Marketing Tools, Ad & Email Scripts
Receive the exact list of digital marketing tools & ad scripts, used for actual campaigns. 

Search Engine Optimization (SEO)

SEO refers to the optimization practice to rank your website to the top page in Google. Learn on-page & off-page SEO. Most importantly, learn how to actually rank sites without cheating.

Online Monetizing Techniques (BONUS)

The world of internet marketing can seem ‘scammy’, but it does not have to be. Learn what the top ‘internet marketers’ today are doing and how you can do it too - if you want to. 

Who Is This Workshop For?

  • Individuals looking to break into a digital marketing career.
  • Individuals who is looking to start a marketing agency.
  • Marketers looking to monetize from the skill of digital marketing.

This Workshop Is Not For You If..

  • You believe in scammy internet marketing tactics and want to do it.
    Sorry, we don't support that.

  • You are looking for quick tactics and silver bullets. Success in marketing comes from winning thousands of small battles.
    Not from a single 'growth hack'.

Reuben Ch'ng | Digital Marketer

Reuben is an entrepreneur who started his journey, founding a music school & recording studio. Initially using digital marketing to build his own businesses, he eventually found himself helping brands and other businesses as well. To date, he has worked on media & marketing projects with brands such as Unilever, TNB, Sony & History Channel.

He currently spends most of his time as a business director at MobileAds, an AdTech company and working as a partner in LEAD. 

Who Is Mentoring?

Companies who have received the same training

RM97 (Normal Price: RM197) 

We are limiting the number of registrants to upkeep the learning experience.
Maximum class size of 20 pax.

Join the workshop now!