Reach, attract and convert audience into paying customers for your business.

What if you could use digital marketing to bring you consistent sales each month, so you could grow your business as you’ve planned?

Digital marketing strategies to reach your customers, sell more online and grow your business – without worrying about sales everyday.

Introducing Digital Marketing 360

The complete digital marketing course designed with strategies, step-by-step lessons and practical skills to help businesses & startups reach their audiences and convert them into paying customers.

This takes you from trying random marketing tactics to using proven marketing methods to convert customers & profit.

The digital marketing course that reveals it all:

  • Even if… you’ve tried all sort of digital marketing tactics and nothing seem to really work.
  • Even if... you’re just starting your business.
  • Even if… you’re overwhelmed with no idea how to market & sell your products & services.

In Digital Marketing 360 you’ll receive online and offline classes – including a 2 physical full-day classes held at SVOFO, Sunway Nexis, Petaling Jaya.

8+ hours of video tutorials, content and materials, found in an online learning platform. Free lifetime updates.

2 full-days private physical classes at Svofo, Sunway Nexis, Petaling Jaya on:
· 25th & 26th May 2019
(9AM – 5PM)

Course lifetime warranty for Digital Marketing 360. 
(As a student, you can come back to any DM360 intakes, at no extra charges.)

No more random marketing tactics.

You have a great product. A world-class service. 
Your business was designed to improve the lives of your customers.

But where are your customers and how do you reach them? 
And upon reaching them, how do you convert them into paying customers? 

You tried SEO, Facebook advertising, email marketing & even LinkedIn advertising.
But you find yourself constantly having to change & try new marketing tactics. 

Tired and frustrated – you continue trying more tactics you find online, still hoping to hit something that finally works for your business. 

What if digital marketing for your business can be done differently? 

Imagine going into work on a Monday morning and being able to focus on actually growing your business. You digital marketing strategy has been tested and automated. Sales are coming in steadily and finally – it became fun to run a business again.

Digital Marketing 360 takes you from trying random marketing tactics to actually converting customers & profit.

8+ Hours of Training Materials

You get immediate access to an online learning platform, filled with step by step lessons, resources, and downloads – that will immediately help you do better digital marketing.

It includes video lessons, digital marketing cheatsheets, content and template downloads – that you will not find anywhere else.

8+ Hours of Training Materials

You get immediate access to an online learning platform, filled with step by step lessons, resources, and downloads – that will immediately help you do better digital marketing.

It includes video lessons, digital marketing cheatsheets, content and template downloads – that you will not find anywhere else.

2 Full-Day Physical Classes

Spend a total of 2 full-day training, done over a weekend where you’ll meet the mentors, learn and practice in person. 

At the end of the first day itself, you would have more than 10 ideas that can be implemented to your business immediately.

Each physical class is limited to only 25 participants to ensure optimum learning.

Date: 25th & 26th May 2019
Time: 9AM – 5PM
Venue: Svofo Training Centre, Sunway Nexis, Petaling Jaya

2 Full-Day Physical Classes

Spend a total of 2 full-day training, done over a weekend where you’ll meet the mentors, learn and practice in person. 

At the end of the first day itself, you would have more than 10 ideas that can be implemented to your business immediately.

Each physical class is limited to only 25 participants to ensure optimum learning.

Date: 25th & 26th May 2019
Time: 9AM – 5PM
Venue: Svofo Training Centre, Sunway Nexis, Petaling Jaya

I am an individual/startup/corporate.
Will this work for me?

  • If you are an individual who wants to learn digital marketing, this program takes you from the beginning and turns you into an advanced marketer. 
  • If you’re a startup, this program shows you how to get paying customers with advanced digital marketing strategies.
  • If you’re from a corporate, this program shows you how to digitalize your corporate activities and win with digital marketing.

Take a look at your online library

Upon signing up, you’ll get instant access and lifetime updates to your courses & content.

When you join, you get access to a online learning platform where you’ll find digital marketing lessons, cheatsheets, templates and downloads.

Each online module contains the main video, with its accompanying documents, tools, worksheets, case studies, and assignment materials. 

Follow the roadmap that we’ve designed for Digital Marketing 360 and you’ll be equipped with skills to convert sales online and grow your business.

Some of the digital marketing applications you’ll learn include: 

Course Syllabus

Digital Marketing 360 is filled with practical digital marketing lessons that you can take and apply at work, tomorrow itself.

Module 1: Introduction to Digital Marketing

  • Developing your digital marketing framework & strategy.
  • Understanding your customers (B2C & B2B).
  • Data-driven marketing practice, analytics & tracking.
  • Building modern sales funnels that converts. 
  • Persuasive copywriting for digital marketing.

Module 2: Conversion, Sales Funnel and SEO

  • Determining your product market fit.
  • Developing your sales funnel strategy (Lead magnet, tripwire, downsells/upsells and profit maximizers.)
  • Advanced customer value optimization.
  • Search Engine Optimization (SEO) Deep Dive: On-Page & Off-Page
  • Advanced SEO: Link building & earned media strategies.
  • Beyond Google SEO: Channel optimization (YouTube, Facebook & Appstore)

Module 3: Content Marketing 

  • Types of content marketing strategies for different businesses.
  • Marketing funnel and technology setup. 
  • Blog setup and owned media optimization.(Call To Action, Lead
  • Magnets, Landing Pages, etc.)
  • Content distribution system.
  • Competitive analysis and creating viral content.
  • Advanced content creation engine.

Module 4: Paid Traffic Customer Acquisition Method

  • Facebook advertising methods & strategies.
  • Google search, display and YouTube advertising.
  • Other Traffic Channels: Instagram, LinkedIn, Twitter, Waze, etc.
  • Strategizing a paid campaign strategy and budgeting.
  • Retargeting, cross-device & cross-platform marketing.
  • Troubleshooting paid ad campaigns and increasing your ROI.

Module 5: Social Media & Community Marketing

  • Understanding digital platforms for marketing in 2019.
  • Facebook, Instagram & YouTube deep dive.
  • Social media for B2B businesses.
  • Social tools: Listening, Influencing, Networking & Selling.
  • Social media platform auditing and automation
  • 3 step social customer service plan
  • Putting everything together: Social media, content & paid ad strategy.

Module 6: Email Marketing & Customer Relationship Marketing

  • Email marketing and list building strategies.
  • Planning email sequences, segmentation and conversion funnels
  • Email copywriting, subject lines & optimization.
  • Measuring success metrics, open/click optimization and result benchmark.
  • Designing retargeting tactics and measure win back tactics.
  • Email deliverability and mailing reputation training.

Module 7: Creative Marketing Chop Shop

  • Ad creative deep dive & experimenting with creative tools.
  • Video marketing explained.
  • Advanced video sales funnel.
  • Digital attention through live videos and best practices.
  • Creating effective marketing videos.
  • The podcast technique and content creation for marketing.

Module 8: Advanced Analytics & Landing Page Optimization

  • Beyond Google Analytics and understanding attribution.
  • Goal tracking, micro & macro conversions.
  • Deploying advanced attribution strategies
  • Explore multiple tracking & customer behavior tools.
  • Heat-mapping, user tagging, video recording, and content analysis.

Module 9: Advanced Marketing & Paid Ads

  • Advanced Mobile advertising and attribution
  • Exploring RTB programmatic advertising – Display, TV, Broadcast, and Retargeting.
  • Dynamic ads, rich media ads, and DCO advertising.
  • Exploring DMPs and demand-side platforms.
  • Marketing campaign reporting and visualization.

    Module 10: Digital Marketing Monetization Methods

    • Media publishing and building ad revenue.
    • Affiliate marketing – (Amazon, Clickbank, Lazada & Commission Junction).
    • Million dollar math and building your digital products.
    • Running your own marketing agency and consultancy.
    • Framework to grow your startup and business.

    By the end of Digital Marketing 360, you’ll be equipped with advanced digital marketing skills to grow any type of business, including:

    Meet your instructor.

    You’ll learn digital marketing from an instructor who has been there, done that and experienced it.

     

    Hello, my name is Reuben Ch’ng. You might know me as the person who appeared and spoke in many webinars, marketing events and videos. Or you might have seen me in some music-related videos.

    I’m a digital marketer with over 9+ years of experience, and have worked with brands such as TNB Malaysia, Sony, Nandos, UEM, Media Prima Digital and  Pacific West. 

    I’m currently head of marketing at LEAD and I run a few businesses. 

    But when I started, I didn’t know anything about digital marketing. Like you, I didn’t know much about SEO, paid advertising, email copywriting or sales funnels. 

    I started off as a music producer who wanted to reach the world with his music. I then ran a music school and wanted to promote it. I eventually grew the music school mainly with SEO.

    However back then, all I did was I started a website and tried every digital marketing tactic there is. Paid advertising, SEO, email marketing, Adsense, CPA advertising, solo ads, crazy sales funnels, affiliate marketing: I’ve tried a lot of them and made many mistakes.

    But over time, I started seeing things that worked. I learnt how to build marketing strategies, proper sales funnels, profitable ad campaigns and how to generate revenue with digital marketing.

    I’m still an affiliate marketer today. This is a cheque from Amazon Affiliates. (P.S. BTW, I never liked posting pictures like this, because people are quick to judge.)

    Today, I work with  startups and businesses to deploy profitable digital marketing strategies.

    Fast forward to today, I’m ready to show you how – to use digital marketing to reach your audience online, convert them into paying customers and increase your profits. 

    I’ll teach you everything I’ve learnt – what works and what does not, in Digital Marketing 360.

    Get help whenever you need it.

    You’ll have a lifetime access to a private student support on Slack, as a student. 
    Got marketing questions? Ask them before, during and even after the course.

    What past students say

    See how our digital marketing courses have impacted them.

    Margaret is now owning the online space for her business niche, automotive workshop business with the help of SEO and content marketing. 

    Kevin, with Bentley Music now has a website and online presence that showcases the brand and is immediately searchable by prospective clients.

    Shawn, an owner of a food machine manufacturing company now depends on digital marketing to grow his sales channel in Malaysia and overseas.

    Aren KD, uses advanced digital marketing and social media strategies to acquire clients. He runs a profitable 6 figure personal training brand. 

    Join Digital Marketing 360 Now

    Digital Marketing 360 is open for 25 students only.
    Registrations for May Intake is now open, till its filled.

    We won’t tell you why. We’ll show you the exact methods.

    Have you attended a conference/training, where you were told why you should market on this (or that) platform? 
    And you went home, feeling like you’ve just wasted your time? 

    See, you are smart. You already know the ‘why’ to many things.

    That’s why in Digital Marketing 360 – we’ll go straight to the point.
    We’ll show you the exact strategies/methods to run Facebook Ads, do SEO, strategize profitable email campaigns and more.

    Venue

    SVOFO Training Room, Sunway Nexis, Petaling Jaya
    C-1-7 SUNWAY NEXIS,
    Jalan PJU 5/1, Kota Damansara, 47810 Petaling Jaya, Selangor

    Physical Classes Will Be Held Here

    The physical classes will be held at Svofo Meeting Room, Sunway Nexis.

    Address: 
    C-1-7 SUNWAY NEXIS, Jalan PJU 5/1, Kota Damansara, 47810 Petaling Jaya, Selangor

    Earn A Certificate

    You’ll get a certificate at the end of the course. 

    HRDF Claimable

    LEAD is a HRDF registered training provider. We have trained some of the biggest tech companies in Southeast Asia.

    These companies have received the same course

    The difference is that you get this course at a fraction of the price we charge corporates, plus a lifetime support system.

    Backed by A Lifetime Guarantee

    We’ve spent a lot of time developing Digital Marketing 360, and we want to make sure that this course works for you.

    Put simply: At the end of the course if you couldn’t grasp digital marketing – you can attend any next course intake – completely free.

    We’re the only company crazy enough to do this – because we know this program will work for you.

    Frequently Asked Questions

    Q: This course seems shorter than some out there. Is this a complete course?
    A: Yes, it’s a complete course. We’ve designed it to be impactful. You’ll master practical digital marketing faster with our highly-researched materials.

    Q: Everyone seems to offer Digital Marketing courses out there. How is Digital Marketing 360 better?
    A: You’re right. There are hundreds of digital marketing courses that you can find online and around you. And they’re good. 

    However what you’ll find with Digital Marketing 360 is a learning experience that you can never find anywhere else. That’s because we go down to a personal level to help our students. Plus, as a student in LEAD, you’ll also be exposed to other subjects like data science for digital marketing and full stack programming for marketing, adding up to your knowledge.

    Q: Can’t I just learn digital marketing from Udemy or other online learning platform?

    A: Of course you can. What we do differently is we teach practical skills that originated from actual marketing campaigns. You won’t get that with online courses, that teaches you on a broad level.

    In DM360 we don’t teach basic digital marketing and leave you there. Rather, our goal is to transform you into an advanced digital marketer.

    Register to get the video training.

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